ABOUT ASHLEY MCGRAW
Ash McGraw joined the British Army at 18 and served for 16 years, progressing to Sergeant and Platoon Sergeant.
Throughout his career, he led soldiers in demanding environments around the world, completed multiple operational tours and served as an instructor at the Infantry Training Centre. He also completed advanced command, leadership and instructional courses designed to test physical endurance, decision making and leadership under pressure.
Those experiences shaped Ash’s approach to life maintain standards, accept responsibility, lead by example and continue moving forward when circumstances become difficult.
Leaving the Army meant stepping away from the structure, identity and purpose he had known throughout his entire adult life. Like many people leaving the Armed Forces, Ash had to find himself again, establish a new direction and decide where everything he had learned belonged in civilian life.
Training became a vital part of that transition.
Ash has since completed a full Ironman, crossfit an ultramarathon events and numerous demanding physical challenges. He continues to deliberately place himself in difficult environments that test his endurance, resilience and ability to perform under pressure.
He doesn’t believe leadership means standing on the sidelines and telling others what to do. It means holding yourself to the same standards, accepting the same challenges and being willing to enter the cave alongside your team.
Ash is also a husband and father. His experiences after leaving the Army reinforced that health, structure, purpose and personal responsibility aren’t only about individual success they shape the example we set for our families and the people around us.
You are the example.
That is what it means to lead from the front.
FROM EXPERIENCE TO PURPOSE
Alongside his wife, Ruby, Ash began investing in property in 2015. Over the following decade, they bought, renovated, developed, rented and sold numerous properties while raising their family and building their careers.
Their journey included property renovations, long and short-term rentals, securing planning permission and building a family home from the ground up. It wasn’t luck it took sacrifice, calculated risk and years of reinvesting into their future.
Those same principles helped Ash create BattleBorn in 2025.
BattleBorn brings together his military leadership, coaching experience and endurance background to help everyday people transform their health, improve their performance and realise what they’re capable of.
Today, BattleBorn delivers personal transformation, endurance coaching, leadership development and military preparation all built upon structure, standards and accountability.
The long term vision is to build a premium performance and leadership headquarters where people transform, athletes perform, leaders develop and opportunities are created for others.
For Ash, the mission is bigger than fitness. It is about creating something lasting for his family, his community and everyone prepared to commit to becoming more.
Different environment. Different mission. Same fundamentals.
Lead from the front.