1. Introduction

Battle Born Limited (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website at www.battlebornhq.com, use our services, interact with our advertising, or communicate with us.

Battle Born Limited is the data controller responsible for your personal data. We are registered in England and Wales under Company No. 16253396. Our registered address is Combat Fitness Stoke, Stoke-on-Trent, ST1 6BA.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with us, you may provide the following personal data:

Full name
Email address
Phone number
Enquiry details and messages submitted via our contact form
Payment and billing information (processed securely via third-party payment providers)
Membership and booking details
Health-related information relevant to your fitness training (e.g. injuries, medical conditions)

2.2 Information Collected Automatically

When you visit our website or interact with our advertisements, we may automatically collect:

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on pages, and navigation patterns
Referral source (how you found our website)
Cookies and similar tracking technologies (see Section 8)

2.3 Information from Third Parties

We may receive personal data from third-party platforms including:

Meta (Facebook/Instagram): When you interact with our advertisements or social media pages, Meta may share information such as your name, email address, and engagement data with us in accordance with their platform terms.
Wix: Our website is hosted on Wix, which processes certain data on our behalf.
Payment processors: Transaction confirmations and billing details.

3. How We Use Your Information

We use your personal data for the following purposes:

To provide and manage your membership, bookings, and training services
To respond to your enquiries and communicate with you
To process payments and manage your account
To send you marketing communications (where you have provided consent)
To deliver targeted advertising through platforms such as Meta (Facebook and Instagram)
To create Custom Audiences and Lookalike Audiences on Meta platforms for advertising purposes
To measure the effectiveness of our advertising campaigns
To improve our website, services, and customer experience
To comply with our legal obligations

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases:

Consent: Where you have given clear consent for us to process your personal data for specific purposes, such as receiving marketing emails or the use of non-essential cookies.
Contract: Where processing is necessary to perform a contract with you (e.g. providing membership services or processing bookings).
Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services or delivering relevant advertising, provided these interests do not override your rights.
Legal Obligation: Where we are required to process your data to comply with the law.

5. Advertising and Meta (Facebook) Technologies

We use Meta (Facebook) advertising tools to promote our services. This includes the use of the Meta Pixel (formerly Facebook Pixel) and the Meta Conversions API on our website. These technologies allow us to:

Track actions visitors take on our website after viewing or clicking our Facebook and Instagram advertisements
Measure the effectiveness and return on investment of our advertising
Build Custom Audiences of website visitors and customers for targeted advertising
Create Lookalike Audiences to reach new people who are similar to our existing customers
Deliver and optimise advertisements to people most likely to be interested in our services

When you visit our website, the Meta Pixel may collect data such as your IP address, browser information, pages visited, and actions taken (such as booking a session or submitting a form). This data is shared with Meta Platforms, Inc. in accordance with their Data Processing Terms and may be used by Meta to provide measurement services and targeted ads across their platforms.

We may also upload hashed customer data (such as email addresses and phone numbers) to Meta to create Custom Audiences. This data is hashed before transmission and Meta deletes the hashed data after the matching process is complete.

Your choices: You can opt out of personalised advertising from Meta by adjusting your ad preferences in your Facebook or Instagram account settings. You can also opt out of interest-based advertising more broadly by visiting www.youronlinechoices.eu.

6. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

Meta Platforms, Inc.: For the purposes of advertising, audience targeting, and campaign measurement as described in Section 5.
Wix.com Ltd: Our website hosting and management platform.
Payment processors: To process transactions securely (e.g. Stripe, PayPal, or other payment providers).
Email marketing platforms: To send marketing communications where you have consented.
Professional advisers: Such as accountants or legal advisers where necessary.
Law enforcement or regulatory bodies: Where required by law or to protect our legal rights.

We do not sell your personal data to any third party. Where we share data with third-party service providers, we ensure appropriate data processing agreements are in place.

7. International Data Transfers

Some of our third-party service providers (such as Meta and Wix) are based outside the UK. Where your personal data is transferred internationally, we ensure adequate safeguards are in place, such as the use of Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) or transfers to countries with an adequacy decision.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and enable our advertising tools to function. The types of cookies we use include:

Essential cookies: Necessary for the website to function properly (e.g. session management, security).
Analytics cookies: Help us understand how visitors interact with our website so we can improve it.
Advertising cookies: Used by Meta and other advertising partners to deliver relevant advertisements and measure their effectiveness. These cookies may track your browsing activity across different websites.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Specific retention periods include:

Customer and membership records: Retained for the duration of your membership plus 6 years for legal and accounting purposes.
Marketing data: Retained until you withdraw consent or unsubscribe.
Website analytics data: Retained for up to 26 months.
Enquiry form submissions: Retained for up to 2 years unless a customer relationship is established.

10. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can request correction of inaccurate or incomplete data.
Right to erasure: You can request deletion of your personal data in certain circumstances.
Right to restrict processing: You can request that we limit how we use your data.
Right to data portability: You can request your data in a structured, commonly used, machine-readable format.
Right to object: You can object to processing based on legitimate interests, including profiling for direct marketing.
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details in Section 12. We will respond to your request within one month.

11. Children’s Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected such data, please contact us and we will take steps to delete it promptly.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Battle Born Limited

Combat Fitness Stoke, Stoke-on-Trent, ST1 6BA

Email: battlebornlimited@gmail.com

Phone: +44 7769 201830

13. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: ico.org.uk

Phone: 0303 123 1113

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.